Section 7

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How can you get the message across/make the case effectively?


The purpose of evaluating the social impacts of our work with communities is to collect evidence that our services meet social agendas. By collecting well-targeted and meaningful evidence about whether we meet social outcomes our museum, library and archive services:

  1. Develop specific preformance information that helps us
    1. To continually improve the way we engage with local communities
    2. To understand more about what we offer communities
    3. To learn what communities want from us.
  2. Are able to make a case for the importance and impact of our work within local contexts. Making a case will
    1. Help us to gain and keep funding for this work
    2. Ensure that museums, libraries and archives are able to find strong and useful partnerships
    3. Help our sector to be taken seriously by other organisations that work with communities
    4. Help ensure that the work of museums, libraries and archives is represented in the big picture when Government and local authorities are thinking about how to tackle social justice, social deprivation, crime, health, education and opportunity in life.

In order to successfully raise the profile of social impacts from your work, it is important to think about what you are going to do with the evidence you collect:
- How are you going to present it?
- Who needs to see it?
- What messages do you want the evidence to give about the work you do?

Resource 7.1 Advocacy Planning, will help you to work through some of these questions, and develop a strategy for your advocacy work.

Resource 7.2, Group Exercise – choosing the most effective means of communicating your message, is intended to be a staff team exercise to enable you to consider audiences for your advocacy and the communication channels/media that you could use to get your message across.

Resource 7.3 GSO Links to the National Indicator Sets, is a summary of the National Indicators that link to each of the GSO second tier outcomes.
 

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